Privacy
Privacy, anonymisation & data usage
Marka is built for anonymous benchmarking. We minimise collection, remove identifiers, and aggregate results to protect client confidentiality.
Data collected
Normalised financial records, operating profile, and optional business context used to build cohort insights.
Data minimised
Identifiers are stripped before analytics. We use cohort aggregates, not raw client-level outputs.
Data sharing
We do not sell or share client data. Insights are only accessible to authorised users of that account.
Retention
Data retention aligns with contractual requirements. Clients can request deletion or export at any time.