Benchmarking for mid-market companies

Measured against your real competitors.

Marka reads your ledger and reports your position against a matched cohort — same sector, same revenue band, same region. Verified monthly, built from live accounting data rather than survey estimates.

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Cohort position · Q2Worked example

Measure	You	Cohort median	Percentile
Revenue, trailing twelve	$14.2M	$11.8M	72nd
Gross margin	41.2%	37.9%	78th
Operating expense ratio	28.4%	24.1%	31st
Days sales outstanding	52	41	24th
Cash runway	7.6 mo	9.1 mo	38th

Illustrative figures. Cohort: specialty manufacturing, $10–25M revenue, Central Canada. n = 214.

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Companies in the pool

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Industry cohorts

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Minimum cohort size

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Aggregate revenue measured

Method

Three stages. Then it runs without you.

Onboarding takes a single authorisation. Everything after that is automatic, auditable and reversible.

Full methodology →

Connect the ledger

A read-only authorisation to your accounting system. Nothing is ever written back.

Match the cohort

Your anonymised figures are placed against comparable companies. No cohort is reported below ten members.

Report the position

A monthly statement of where you sit on margin, cash and cost, with the drivers behind each figure.

“We had been reporting 38% gross margin to the board as a strength. The cohort was at 44. That conversation changed how we priced the following year.”
Dana Whitfield · CFO, Northline Industries

“Our controller tells us what happened. Marka tells us whether it was normal for a company our size. Those are different questions.”
Amir Haddad · Managing Director, Rowe & Co Logistics

Data governance

Your figures never leave as your figures.

Encrypted throughout

In transit and at rest, with key rotation and access logging on every read.

Aggregated cohorts

Benchmarks are computed across a minimum sample, so no single company's position is recoverable from a published figure.

Isolated by tenant

Role-based access and tenant isolation. SOC 2-style controls are operated internally; certification is in progress.

Questions

Frequently asked.

Still unsure? Ask us directly — we reply within one business day.

How does Marka get my financial data?

You authorise a read-only connection to QuickBooks, Xero, Sage Business Cloud or NetSuite — or upload a spreadsheet. Marka never has write access, and you can revoke the connection from your own accounting system at any time.

Is my data anonymised?

Yes. Your figures are tied to a random token, never your company name. Only aggregate statistics — computed across a cohort of at least ten companies — are ever shared, and no single company's numbers can be recovered from a published figure.

How is my cohort chosen?

Companies are matched on sector, revenue band and region. A cohort is only reported once it holds at least ten members; below that threshold the measure is withheld rather than estimated.

What does Marka cost?

Contributing your data and seeing where you stand is free. Book a demo and we'll show your sector's cohort before you connect anything.

Can I remove my data?

Yes. Revoke the accounting connection from your own system at any time, and opting out removes your company from all future aggregates.

See your position before you commit.

A thirty-minute demo, your sector's cohort on screen. No ledger connection required.

Request a demo