How it works
From ledger to live insights
Marka connects to your accounting system, standardises the data, and produces peer benchmarks plus AI-powered summaries.
Connect
QuickBooks, Sage 50, or CSV imports feed the system automatically. One authorisation, continuous sync.
Normalise
We standardise your chart of accounts so all clients map to the same financial model for fair comparison.
Benchmark
Peer cohorts are built by industry, region, size, and recency for fair, meaningful comparisons.
Cohort logic
How we build your peer group
Industry
Category matching from the onboarding profile — one of 30 supported sectors.
Region
Nearest cohorts by distance band, province/state, or country.
Size band
Revenue and headcount ranges to avoid skewed comparisons.
Recency
Only recent data is used so benchmarks reflect the current market.
Data pipeline
Always up to date
Connect once
Accounting data syncs securely and continuously after initial authorisation.
Refresh when needed
Insights update when new data is detected, not on a rigid fixed schedule.
Explainable outputs
Model drivers and cohort context are included with every insight for full traceability.
Security
Built with privacy first
SOC 2-style controls followed internally (not yet certified).
Encryption
Data encrypted in transit and at rest, with key rotation and access logging.
Auditability
Traceable model outputs with timestamps for compliance evidence.
Access control
Role-based access and tenant isolation prevent any cross-client exposure.